Triumph News

Well they are certainly doing better than KTM, especially in Europe. Could be much worse

 

Do believe it is going to be a hard year for most brands. People can't really afford the bikes any longer. Ninety per cent of the time the bike is a toy other than the car.

 

@stollydriver: I hope you are not right!

 

Makes sense with all the speed restrictions being brought in around the country, unfortunately.

 

So in summary then…. Buy Big, Buy Now, Enjoy it whilst you can and have no regrets

 

I remember Mark Williams saying exactly this in Bike magazine. I think it was 1975.....

 

Thinking about the demographic of motorcycle riders it likely that bike manufacturers will find it hard to maintain their current levels of large capacity bikes, so a move to smaller and cheaper bikes is likely to happen. If they cannot attract younger riders to these machines I do fear for the future of biking as we know it.

 

There is a house building boom at the moment so Bloor Homes will be doing well and should be able to support Triumph as they did in the early days.

 

Looking at the figures Triumph sold almost 20,000 more bikes last year than the year before but turnover was down. That is due to the large number of sales of the 400 models where the profit margin must be less than with the larger models.

I would say that the figures were quite encouraging given the general economic climate - at least the overall profit increased, albeit very slightly, which is more than can be said for a number of other manufacturers.

 

That's my motto, @Boothman! Another reason to "enjoy it whilst you can" has to do with the fact that I'm (we're?!) not getting any younger. It's not only about the motorcycle market and manufacturers. "Buy Big, Buy Now". I like it.