Charlie what3words

I am the main contact at what3words for the partnership with Triumph. Triumph is the first bike manufacturer in the world to use what3words.

what3words provides a precise and incredibly simple way to talk about location. We have divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address. It means anywhere can be found with 3 simple words.

-3 word addresses provide a level of accuracy that street addresses can’t provide
- 3 word addresses are easier to remember and communicate
- 3 word addresses are less prone to error

For bikers, this means that riding to a remote meeting point, building back entrance, specific parking spot etc. is made easy. By typing a 3 word address into the updated My Triumph app, the turn by turn navigation on the TFT display will get you to the exact spot. No more pulling over to check the directions or thinking you’ve arrived only to realise the address isn’t quite right.