Fred McPhail has a reputable company called McPhail's nails, business is poor, so he decides to have a newspaper advertisement designed, approaching his local newspaper for ideas. An artist draws up a sketch of Jesus on the crucifix and a legionnaire hammering the nails into his wrists, with the slogan: 'They used McPhails Nails'. Fred runs the advert in the local paper and gets bad reviews when it receives complains of blasphemy. Pissed off, he returns to the artist. “give me something else that doesn't have Jesus ON the the cross”. He snapped. The artist draws up another sketch, this time Jesus lying at the bottom of the crucifix with the headline: 'Should've used McPhail's Nails'.
